Free content creator media kit template
Make a one-page pitch for a brand. Enter your audience, recent performance and the work you offer, then copy your kit into an email or save a PDF. You can use the builder without an account.
Build your media kit
Fill in the form and watch the media kit build itself on the right. Pick an accent colour, then copy it as text for an email or save it as a PDF to attach. Use your real numbers; brands check.
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The content creator media kit template
A plain text version to paste into Canva, Google Docs or an email.
Media kit template
[YOUR NAME] [@handle] · [location] [Niche in a few words] [Two sentences: who you are, what you make, and why your audience trusts you.] NUMBERS [Instagram]: [followers] ([average Reel views]) [TikTok]: [followers] ([average views]) [YouTube]: [subscribers] ([average views]) AUDIENCE [Top countries] [Age range] [Gender split] BRANDS I HAVE WORKED WITH [Brand], [Brand], [Brand] PACKAGES [1 Reel + 3 Stories] from £[000] [3 UGC videos, unposted] from £[000] [Usage rights and whitelisting] priced on request Contact: [email]
What brands look for in a media kit
Example from a fictional food creator. “I make weeknight dinner videos for home cooks. My last eight recipe reels averaged 12,400 views in October. For your launch I can deliver one recipe video and three stories, with a separate quote for paid usage.” Replace the figures with your own measured results and link to a piece of work the brand can watch.
A niche they can picture. “Lifestyle” describes everyone. “Budget friendly family recipes for busy parents” describes someone a brand can brief.
Numbers with a date. Followers are the headline, but brands care more about average views and engagement. Say which 30 or 90 days the numbers cover.
Audience facts, not adjectives. Top countries, age range and gender split from your own analytics beat “highly engaged community” every time.
Proof. Brands you have worked with, and a link to the content, say more than any bio.
One clear next step. An email address and starting prices. Make saying yes easy.
Turn interest into a paid deal
Send your rate card, agree terms with the influencer contract template, log the deal in the free brand deal tracker, and bill with the content creator invoice template. Or run all of it, with usage rights and payment links, in the content creator CRM.
Questions people ask
What should a content creator media kit include?
Your name and handle, your niche, a short bio, your main platforms with followers and average views or engagement, audience facts from your own analytics, brands you have worked with, your packages, and how to contact you.
Should I put prices in my media kit?
Starting prices help brands decide quickly and filter out time wasters. Keep the detail, usage rights and exclusivity, for your rate card and the conversation.
Where do I get my audience numbers?
From your own platform analytics, such as Instagram Insights, TikTok Analytics or YouTube Studio. Use real numbers from the last 30 or 90 days and say which period they cover.
How do I save my media kit as a PDF?
Press Save as PDF, then choose “Save as PDF” as the printer in the window that opens. Only the media kit preview is printed.