A UGC rate card template that prices the work and the usage.
A free UGC rate card template for creators who make content for brands to post: core packages, add ons, usage rights, whitelisting, exclusivity and your terms on one page. Copy it, set your own prices in the square brackets, and send the same clear card to every brand. Below it is how to work those prices out without guessing.
The UGC rate card template
One page. Packages first, extras second, usage rights third, terms last. Brands skim, so the structure does the selling.
UGC rate card
[YOUR NAME] · UGC RATE CARD · [MONTH YEAR] About [One line: who you make content for and what you are known for, for example "Skincare and wellness UGC for UK brands, 9:16 video that sounds like a friend, not an advert."] Core packages (delivered unposted, 9:16, captions included) • 1 video, 15 to 30 seconds ........ £[000] • 3 videos, 15 to 30 seconds ........ £[000] • 5 videos, 15 to 60 seconds ........ £[000] • Photo set, [10] product images ........ £[000] Add ons • Extra hook per video ........ £[00] • Raw footage ........ £[00] • Rush delivery within [3] days ........ +[25]% • Extra round of changes ........ £[00] Usage rights (priced separately) • Organic use on the brand’s own channels ........ included • Paid ads, [30] days ........ £[000] • Paid ads, [90] days ........ £[000] • Whitelisting through my account, [30] days ........ £[000] • Exclusivity in your category, [30] days ........ £[000] Terms • [50]% deposit to book, balance on delivery • [1] round of changes included • Delivery within [7] working days of receiving the product • Prices exclude VAT [if registered] Contact: [email] · [portfolio link]
How to price UGC without guessing
Price the hours. A 30 second video is not 30 seconds of work. Count the brief, scripting, filming, retakes, editing, captions, changes and admin. Multiply by an hourly rate built from the income you need and your costs, the same sum as the videography pricing guide.
Price the usage separately. The video is one product. Permission to run it as a paid ad is another. Time limit every licence, so a 30 day ad is not still running at Christmas for free.
Price the inconvenience. Rush jobs, extra rounds and exclusivity all cost you something. Put a number on each, and the awkward conversation becomes a line on a rate card.
Date the card. Prices go up. A dated card makes that a policy rather than a negotiation.
From rate card to paid invoice
When a brand says yes, Veyra turns the deal into a project with a signed contract, drafts in a private gallery, usage rights with expiry dates and an invoice with a payment link. See the content creator CRM, the influencer contract template and the content creator invoice template.
Questions people ask
What is a UGC rate card?
A one page price list for brands: your packages, add ons, usage rights and terms. It saves you writing a fresh quote for every enquiry and shows brands you run a business, not a side quest.
How much should a UGC creator charge?
Work it out from your time and costs rather than copying someone else’s card. Count the hours a video really takes, from brief to delivery, multiply by an hourly rate built from the income you need, and price usage rights separately on top.
Should usage rights cost extra for UGC?
Yes. Organic reposting and paid advertising are different. Paid usage, whitelisting and exclusivity each earn the brand more from your work, so each gets its own price and its own time limit.
How often should I update my rate card?
Whenever your costs or demand change, and at least once a year. Date the card, so a brand quoting your old prices back to you is easy to answer.