Content creator invoice templates that brands actually pay.
Two free content creator invoice templates: one for sponsored posts on your own channels, one for UGC delivered to a brand. Each deliverable gets its own line, usage rights get their own price, and the payment terms are impossible to miss. Below them, the UK rules every invoice has to meet and what to do when a brand pays late.
Two content creator invoice templates
Brands run invoices through accounts teams who have never seen your Reel. Spell out every deliverable, the date it went live and the purchase order number, and the invoice glides through instead of bouncing.
Brand deal invoice
INVOICE Invoice number: [INV0107] Invoice date: [date] Date of supply: [date the content went live or was delivered] From: [Your name or business name] [Address] [Email] To: [Brand or agency name] [Address] Purchase order: [PO number] Campaign: [campaign name] [1 x Instagram Reel, 30 to 60 seconds, posted on [date]] ........ £[000] [3 x Instagram Stories with link sticker, posted on [date]] ........ £[000] [1 x TikTok video, posted on [date]] ........ £[000] [Usage rights: paid social, [platforms], [90] days from [date]] ........ £[000] [Raw footage] ........ £[000] Total: £[0,000] Payment due by: [date, as agreed in our contract dated [date]] Pay to: [account name], sort code [00 00 00], account [00000000], reference [INV0107] Or pay online: [payment link]
UGC invoice
INVOICE Invoice number: [INV0108] Invoice date: [date] Date of supply: [delivery date] From: [Your name], [address], [email] To: [Brand], [address] [3 x UGC videos, 15 to 30 seconds, 9:16, delivered unposted] ........ £[000] [2 extra hooks per video] ........ £[000] [Usage rights: paid ads, [90] days, [UK]] ........ £[000] [Rush delivery, within [3] days] ........ £[000] Total: £[0,000] Payment due by: [date] Bank: [details]
These templates are a practical starting point, not legal or tax advice. If a job is large or unusual, have a solicitor or accountant check the wording.
What a UK invoice must include
Under UK rules every invoice needs a unique invoice number, your name or business name and address, your client’s name and address, a clear description of what you are charging for, the date you supplied the work, the invoice date, the amounts, any VAT, and the total owed (GOV.UK: what an invoice must include). Sole traders using a business name add an address where legal documents can reach them. Limited companies use the full name on the certificate of incorporation.
Once you are VAT registered and both you and the client are VAT registered, you must send a VAT invoice. On top of the basics it shows your VAT registration number, the tax point, the VAT rate and the amount excluding VAT for each line, and the total VAT in pounds. For a supply of £250 or less, and only if the client agrees, a simplified VAT invoice is allowed (HMRC VAT Notice 700, section 16). Registration becomes compulsory once your taxable turnover passes £90,000 in a rolling 12 months; the UK VAT threshold checker shows where you stand.
Brands, agencies and 60 day terms
Agencies love long payment terms. You are allowed to propose your own before you sign, and you should: 14 or 30 days is a normal ask, and it goes in the contract, not just the invoice.
If your client is a business and you did not agree a payment date, UK law treats the payment as late 30 days after they receive the invoice or the work, whichever is later. You can then claim interest at 8% above the Bank of England base rate, plus a fixed £40, £70 or £100 depending on the size of the debt (GOV.UK: late commercial payments). Brands and agencies are business clients, so these rules apply to them.
Every deal from pitch to paid
Veyra builds these invoices for you: numbered invoices, deposits and payment plans, VAT on each line once you switch it on, your studio's currency, and a payment link so clients pay by card, PayPal or bank transfer. The invoice sits on the same project as the contract and the gallery. Start free, and see pricing when you outgrow it.
The content creator CRM also logs usage rights with expiry dates, so you know when to send the renewal invoice. Need the agreement first? Use the free influencer contract template.
Questions people ask
What should a content creator invoice include?
Your invoice number, your name and address, the brand’s name and address, the date you delivered or posted, the invoice date, each deliverable on its own line, any usage rights as a separate line, the total, and when and how to pay. Add the brand’s purchase order number if they gave you one.
Should usage rights be a separate line on my invoice?
Yes. Posting the content and letting the brand use it in their own ads are different things. A separate line with the platforms, the time period and the territory makes renewals easy to quote later.
Do content creators charge VAT?
Only once VAT registered. Registration becomes compulsory once your taxable turnover passes £90,000 in a rolling 12 months. If you invoice brands outside the UK, check the VAT position with your accountant first.
What can I do if a brand pays late?
Brands are businesses, so the late payment rules apply. With no agreed date, payment is late 30 days after the invoice, and you can claim interest at 8% above the Bank of England base rate plus a fixed £40, £70 or £100.